The renowned Portuguese designer showcases his creation exclusively for U at Rustan’s
Those who belong to the fashion-forward set are surely familiar with the name Ricardo Preto. The young Portuguese designer made his mark on the ever-evolving scene in 2007, showcasing his collections at Lisbon Fashion Week under his own label. Shortly thereafter, his designs were spotted on the streets of Milan, to rave reviews from industry insiders, critics, and the media. Preto’s sophisticated sartorial sense is not difficult to love – in fact, his easy-to-wear yet ethereally elegant clothing line has endeared him to style aficionados, the globe over.
Effortless elegance + a hint of allure
Even on cursory glance of Preto’s collection, one thing is evident: his style exudes an effortless elegance which is timeless, with just the right amount of trendy. His recent Spring-Summer collection, exclusively for U by Rustan’s, was a capsule of his latest European collection.


“It is inspired by beauty and harmony, which are the things that inspire me, all the time,” Preto recounted at the launch of the line. “As the architect of the collection, I try to pass these ideas to my clothes, and to capture the feeling that you are very comfortable, but at the same time, very well put together– like you dressed with care.”
Transcending seasons
Top on the list of Preto’s priorities is to create clothes and accessories that transcend seasons. He envisions pieces that are timeless in nature and can seamlessly transition from trend to trend. “I am not a believer in fast fashion. My collections are complemen American Standard collabs with Rajo Laurel American Standard, the brand known for innovation in bathroom design and technology, partnered with renowned fashion designer, and a brand in his own right, Rajo Laurel. The two well-loved brands let customers indulge in stylish showering with American Standard’s multi-tiered consumer promotion dubbed as “Showers of Happiness.”
Every purchase of select American Standard shower systems from until August 31, 2017 entitles customer to premium items, which include a signature Rajo Laurel luxury towel and a Bath Essentials set (consisting of perfume, hand soap, body wash and lotion) personally created and curated by Rajo Laurel for American Standard.
Included in the promotion are the three collections of American Standard shower systems individually titled as Enjoyment, Essential and Experience. Participating stores include Wilcon Depot, CW Depot, All Home and select home depots nationwide.


Visit their Facebook page at @AmericanStandardPH for more details about American Standard products and customer promotions.tary – my pieces, no matter the collection, can harmonize with each other,” he pointed out.
The result of this creative mindset is an enduring quality that Preto’s apparel embodies. “I am a man who wants you to have pieces in your closet for a long time. Don’t get me wrong – I am completely in love with fashion, it is my world. But, for me, it should go beyond, be more than just a season,” he explained further.
Preto’s recent Spring-Summer collection – a capsule of his European collection, exclusively for U by Rustan’s, highlighted his design aesthetic.
“My work always aims to inspire love. My philosophy is about being sensual, without being vulgar.”
Slip into U by Ricardo Preto’s effortlessly elegant fashion that complements and calls attention to the wearer, beautifully. Only at Rustan’s.
Ricardo Preto Exclusive for Rustan’s and U by Ricardo Preto are available at Rustan’s Ayala Center Makati, Rustan’s Shangri-La Plaza Mall, Rustan’s at Gateway Mall Cubao, Rustan’s Alabang Town Center, and Rustan’s Ayala Center Cebu
 
By ANGIE DUARTE