Rustan’s Beauty Addict celebrates 13 years of its iconic annual event with immersive experiences and exclusive rewards.
Beauty Addict: Decoded ushers in a new era of beauty. The annual event returns on September 13, 2025, at Rustan’s Makati with a bold, immersive celebration of the latest in skincare, makeup, and all things beauty.
More than just a gathering, this year’s Rustan’s Beauty Addict event unveils a dazzling showcase of artistry and inspiration—blending luxury, creativity, and technology into a one-of-a-kind experience.
A Celebration of Beauty & Innovation
Rustan’s Beauty Source reimagines its iconic annual affair with an atmosphere inspired by the sleek sophistication of neon circuits, holographic textures, and futuristic design. The Beauty Hall comes alive with immersive elements that echo the campaign’s central theme: decoding the future of beauty.
The journey begins in a tech-inspired world, where dimensional lighting creates a glowing portal that draws guests into a universe shaped by beauty, powered by science, and driven by innovation. Guests can also capture the moment at a striking photo zone, designed with clean lines, soft lighting, and reflective surfaces for a modern aesthetic.
Beats, Beauty and Beyond
This year, the celebration expands to all Rustan’s stores in Metro Manila, each offering live entertainment and unique experiences to create a festive atmosphere throughout the day.
At Rustan’s Makati, DJ Xiro sets the tone with his signature sound, followed by special guest KATDJ, who brings a high-energy set to keep guests dancing into the night. DJ Dimples performs at Rustan’s Alabang, while DJ Yanniquinn keeps the energy going at Rustan’s Shangri-La.
Unlock the Codes of Beauty
No Beauty Addict celebration is complete without exclusive rewards and exciting offers. On September 13 only, shoppers can enjoy one-day-only promotions of up to 20% off from participating brands.
Guests will also receive a special welcome gift: the Rustan’s Beauty Addict Metal Gua Sha Face Tool, designed to sculpt, soothe, and energize your skincare ritual.
Early bird rewards (10:00 AM – 12:00 PM at Rustan’s Makati):
- Beauty Blitz: Receive a Gentle Express Facial voucher from Face Sculpt with any beauty purchase
- Unlock ₱200 Promo: Receive a ₱200 welcome voucher
All-day rewards:
- ₱1,000 OFF stackable discount with a minimum spend of ₱10,000 at Rustan’s Beauty Source. This can be combined with the ₱200 voucher and other brand promotions
- Online shoppers can use the code BeautyAddictUnlocked1000 at Rustans.com to enjoy the same discounts
Build Your Own Beauty Kit
Beauty Addict members who spend a minimum of ₱2,000 at Rustan’s Beauty Source can create their own custom kit. Members receive a limited-edition Lippy pouch filled with four mini beauty items of their choice.
Exclusive Loyalty Perks
The event also highlights the value of the Beauty Addict loyalty program:
- Receive complimentary Beauty Addict membership with any purchase at Rustan’s Beauty Source on event day
- Purchases of ₱1,000 and above earn a 10x Beauty Addict points multiplier
- New members who download and access the Beauty Addict Mobile App receive +100 points
- Existing members who update their contact info also earn bonus points
Beyond the Launch: Beauty Decoded Continues
The celebration continues beyond September 13. From September 14 to 30, Beauty Addict members enjoy a 5x points multiplier in-store and online.
Additional offers include:
- Spend ₱30,000 from September 1 to October 31 and receive a pair of Audio-Technica wireless earbuds
- From September 1 to November 30, every ₱5,000 spent earns one e-raffle entry to the Tokyo in Technicolor raffle
Prizes include:
- A 4D3N luxury stay in Tokyo for two, with Business Class flights from All Nippon Airways
- A ₱100,000 shopping spree at Rustan’s Beauty Source
- A Shark FlexStyle Full Package (HD440SL) and Meta Quest 3 (512GB)
Online shoppers also enjoy free delivery every weekend in September through the Beauty Delivered Free promo.
For in-store guests, Custom Beauty On Us offers complimentary customization on September 13 at Rustan’s Makati, and on September 27 at Rustan’s Alabang, allowing guests to personalize their finds.
See You at Rustan’s Beauty Addict: Decoded
Get ready to immerse yourself in a beauty experience like no other. Discover what’s next in skincare, makeup, and innovation—all in one unforgettable day.
Register now: http://bit.ly/BeautyAddictEventDecoded
