For the fifth consecutive year, Rustan’s the Beauty Source takes lovers of skincare, makeup, fragrance and all things beauty on yet another adventure with Rustan’s Beauty Addict. With special promos, rewards, and one activity-filled event, the Philippines’ only one-stop luxury beauty shop continues its streak of celebrating products, brands and the skin we’re in.
Setting aside negativity in favor of self-love, this year’s Beauty Addict is entitled Beautiful You. More than just a theme, this campaign-cum-advocacy encourages women to become the best versions of themselves: confident, unique, and empowered.
Having spotlighted countless beautiful women of various walks of life in past campaigns, Rustan’s The Beauty Source continues to honor the many different definitions of beautiful, and aims to pay forward the support they have received by sharing the gift of beauty to every Filipina.
Pushing this message to the forefront, Rustan’s The Beauty Source transforms once again its Makati branch into a wonderland, jam-packed with only the freshest and finest in the beauty industry. Cult favorite brands under Rustan’s The Beauty Source each have designated counters at the event, inviting attendees to participate in games  and giveaways for a chance to take home products and presents. Riveting counter activities were sure to keep guests on their toes from Clarins, Neal’s Yard Remedies, L’Occitane, Diptyque, Areum, Phyto, Deborah Lippmann, Maison Francis Kurkdjian, Perricone, Acca Kappa, La Prairie, Sisley and a lot more. Makeup heavyweights such as Laura Mercier, MAC Cosmetics, and NARS were all expected to have something in store for all beauty addicts, while multi-brand photo booths and live photo booths were ready to capture attendees at their best.

To amp up the fun even further, special discounts and promos were granted to customers for the whole day during the Beauty Addict Event. Not only that, an hourly raffle also granted customers a chance to win products and gift certificates from Rustan’s the Beauty Source. With the combination of live music, eye-catching booth displays, engaging activities and most coveted raffle prizes, this exclusive event is an absolute treat to all the Beauty Addicts!
This year’s Beauty Addict festivities wasn’t just for the event — weekly skincare, fragrance, makeup and nail care discounts and prizes from Rustan’s the Beauty Source Brands are in store for the entire month of August. Activities from your favorite brands await: Laura Mercier’s Magnificent Matte-nificent workshop and Benefit’s Eyebrow Activity on August 19-20, and OPI and Deborah Lippmann’s Nail Decal Bar Activity on August 26-27.
Undoubtedly the best way for beauty junkies to experience all this and more is with the Rustan’s Beauty Addict card. Exciting promos await cardholders including the chance to experience the stunning Victoria Harbour views from Kowloon Shangri-La Hotel in Hong Kong, and the first class treatment of Philippine Airlines Business Class. For those who have yet to get their own Beauty Addict card, customers may avail of the membership with a minimum single-receipt purchase of P2,500 at the Rustan’s The Beauty Source. All Beauty Addict members can earn points for every purchase which they can use to redeem premium gifts, PLUS they can also get invited to the exclusive beauty events such as the annual Beauty Addict Event.
With Manila’s freshest, finest and most fashionable in tow, Rustan’s, together with its partners Metrobank Travel Platinum Visa Card, Moet & Chandon, and Belvedere, invites everyone to find their inner confidence and bring out the BEAUTIFUL YOU.