Gearing up for its 12th season, Rustan’s The Beauty Source is hosting a new era of excitement, merging glamor and speed at the country’s biggest beauty event!
Get ready for a high-speed celebration of beauty! Rustan’s Beauty Addict is back for its 12th season, and this year, Rustan’s The Beauty Source is taking things up a notch with a unique, elite racing-inspired event. Introducing Rustan’s Beauty Addict: Race Off to Beauty, a vibrant Beauty Con that brings together top content creators, industry experts, and beauty enthusiasts for an unforgettable day of empowerment and inspiration. Be part of this exhilarating new chapter in beauty on September 5, 2024, from 10 AM to 9 PM at the Beauty Hall, 1st Level, Rustan’s Makati.
Experience the ultimate beauty race track
Get ready for an adrenaline-pumping celebration when you enter the Beauty Hall of Rustan’s Makati along Courtyard Drive. Rustan’s Beauty Addict: Race Off to Beauty Social Media Correspondent Nicole Andersson transports guests to a high-octane wonderland as they enter through a dazzling installation, alive with vibrant red hues and segmented neon lights. Find yourself in a space transformed into an expansive race track, and discover a world where beauty meets speed with your favorite beauty brands L’Occitane, Diptyque, Malin+Goetz, Grown Alchemist, L:a Bruket, Saturday Skin, RMS Beauty, Stila, Phyto, Aveda, CHANEL, Clarins, La Prairie, Sisley, Anastasia Beverly Hills, MAC, Jo Malone London, Tom Ford, Nuxe, Maison Margiela, and many more!
Like a true motorsport race, guests are invited to navigate a course complete with “pit stops”, which are dressed-up counters of participating Rustan’s Beauty brands offering fun activities, mesmerizing displays, and premium products that will keep beauty lovers in top gear. Each pit stop is marked by a checkered Rustan’s flag, making them easy to spot. Alternately, guests can stop over at the main stage, where multiple activities will be happening including a skincare talk and a make-up masterclass with industry experts will be held, happening from 3:00 PM until 5:30 PM.
The race officially begins as Flag Girls, waving Rustan’s The Beauty Source flags, welcome you at the entrance. Make sure to register to get access to various activities, where you can discover exclusive products and vouchers, discounts and freebies from participating brands, to be claimed within a set time.
Ready to speed to the finish line? On your mark…get set…and dash!
The highlights: a peek at some activities and pit stops
Catch captivating beauty talks at the main stage! Starting at 3:00 PM, join Jeanette Ipapo-Tuason, Founder and CEO of Tuason Racing as she shares insights on self-empowerment maintaining grace under pressure. Turning up the notch with more multi-sensory activities across other Rustan’s brands, check out “Formula 1 Fashion” a masterclass showcasing styling tips for activewear and fragrance pairing with brands like Champion, Ray-ban, Gucci Eyewear, Saint Laurent Eyewear, and Tom Ford Eyewear. Don’t miss “Speedway Shine,” led by Dr. Rodnie Valerio of Belo Medical Group happening at 4:00 PM, covering topics like “The Science Behind Skin Aging” and “Proactive Steps to Slow Down Skin Aging”. Then, at 4:30 PM, be sure to attend “Grand Prix Glam”, a masterclass led by local celebrity make-up artists, RB Chanco and Justin Soriano with muse, Tamara Pineda co-presented by Laura Mercier. Both sessions include a Q&A, providing you with the perfect opportunity to resolve any lingering beauty concerns with insights from the country’s leading experts.
If you’re looking for a more personal and rejuvenating experience, visit the activity booths of Belo Medical Group (Skin Analyzer), Dashing Diva (Basic Express Manicure), Emphasis Salon (Blow-Dry & Hair Styling), and Luxelle (Beauty Devices Demo)—all ready to give you that well-deserved beauty break.
There’s also something for thrill-seekers! Feel the Thrill of Formula 1 and take up the “Fast and Fabulous Challenge” with your beauty besties in Tuason Racing’s racing simulator to win special beauty prizes. Bring your A-game because it’s going to get fast and furious!
As you vibe to the beats of the country’s hottest hip-hop DJs—DJ Miaow lighting up the afternoon and DJ Nix Damn P taking over from 6 PM—fuel up with snacks and refreshments stationed throughout the event space. Enjoy a variety of beverages–from exquisite bubbly to refreshing craft beer, from Philippine Wine Merchants at the Refilling Station.
Of course, no event would be complete without a photo op! Starting off at the customized Rustan’s The Beauty Source racecar from Tuason Racing at the entrance drop off area of Rustan’s Makati at Courtyard Drive. Capture unforgettable moments at the immersive racetrack slide, adorned with vibrant decals and motion visuals. Located on the Beauty floor near the Fragrance Library, this captivating attraction seamlessly blends the excitement of racing with the glamor and elegance of Rustan’s Beauty.
Rev up your glam: Beauty Addict Promos to watch out for
Discover an array of thrilling offers launching this September!
Event perks, September 5 one-day exclusives:
Not yet a Beauty Addict member? Grab a complimentary Beauty Addict membership at the event and get x10 Beauty Addict points for ANY purchase at Rustan’s The Beauty Source. Plus, earn +100 Beauty Addict points when you download the Rustan’s FSP mobile app and access your Beauty Addict account.
More treats for Beauty Addict members, from September onwards:
From September 6 to 30, Beauty Addict members can take advantage of a x5 points multiplier on all beauty purchases at Rustan’s The Beauty Source.
From September 1 to October 31, Beauty Addict members making a minimum purchase of P30,000 at Rustan’s The Beauty Source will receive a JBL Go 4 Ultra-Portable Bluetooth Speaker. Available in 3 colorways: Black, Blue and Red.
From September 1 to November 30, every P5,000 spent at Rustan’s The Beauty Source earns Beauty Addict members one e-raffle entry for a chance to win fantastic raffle prizes. The grand prize is a 4-days, 3-nights stay for two in the Executive Suite of The Ritz-Carlton, Dubai International Financial Center–inclusive of roundtrip Business Class flights, courtesy of Philippine Airlines. In addition, the Grand prize winner will also get the chance to rent a Ferrari 488 Spyder for a day OR enjoy the Caravanserai Desert Safari for two. The second prize is a P100,000 shopping spree at Rustan’s The Beauty Source, and the third prize is a pair of His and Hers Apple Watch Series 9 with Sport Band.
See you at Rustan’s Beauty Addict: Race Off to Beauty!
From engaging activities and exclusive promos to expert insights and luxurious pampering, Rustan’s Beauty Addict: Race Off to Beauty is set to redefine your beauty journey with speed and style. Get ready to immerse yourself in a beauty experience like no other! Join the adventure by registering at bit.ly/BAE2024RaceOffToBeauty
The Rustan’s Beauty Addict event is made possible with Adventure International Tours, Philippine Airlines, Philippine Wine Merchants and Tuason Racing; in partnership with Belo Medical Group, Dashing Diva, Emphasis Salon, Luxelle, and New Lounge.
Special thanks to participating brands:
Beauty brands: Clinique, Estee Lauder, Jo Malone London, Laura Mercier, MAC Cosmetics, Mario Badescu, NARS, OPI, Sally Hansen and Tom Ford
Fashion & Accessories brands: Calvin Klein, Lacoste, Max&Co., Polo Ralph Lauren, Tommy Hilfiger and Girls Crew
Additional support from other brands including: Club Med, Ultra Boxx, and Ultra Lagree
Stay connected! Follow @RustansTheBeautySource on Facebook, Instagram, and TikTok for all the latest announcements. You may also visit the official website at https://rustans-thebeautysource.com/ or join the RTBS Viber Community bit.ly/RTBSonViber to get live updates.
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