The favorite flatbread stall gets hip and healthy
You’re bound to have come across it while traversing the many corners of the metro, as for 15 years, PlatoWraps has been known for serving value-for-money meals that are fresh, delicious and filing for people on the go.
To celebrate the milestone, PlatoWraps unwrapped its new look with a new logo and cart design. The round, green and white stripped logo is inspired by PlatoWraps’ signature ridged plate-shaped sandwich in an effort to make their brand even more identifiable. The green and white symbolizes cleanliness and freshness of their products.
“The initial plan is to align the visual identity: the logo, the packaging, the cart with the personality of PlatoWraps. We worked with the best graphic artist team and also the best designer to come up with this all new look for PlatoWraps,” PlatoWraps Brand Manager Kreme Seen told Expat.
“We want to offer something fresh and modern for these delicious and filling wraps,” she added.
Their story
The idea for the plate-shaped sandwich took form when the family came across the opportunity to expand their bakery over a decade ago. From its first iteration – a chicken-filled flatbread – PlatoWraps was eventually launched as a full on menu, with variants like Ham and Cheese, Yummy Tuna, Beef Gyro, among others seasonal offerings like Adoborito, Cheese Pimiento and Platopizza.

15 years on, PlatoWraps remains a smart choice for busy city slickers that are always on the lookout for portable, affordable and healthy meals.
“Customers are now more health-conscious. They understand products that are made with less preservatives and additives. They want food that is prepared fast without sacrificing the quality and taste,“ says Seen.
PlatoWraps continues to evolve, with founder and president Kamela Seen busying herself with developing a chia wrap, as well as experimenting with fillings like bean sprouts and gourmet tuyo. Moreover, PlatoWraps will also be coming out with packaged fillings and flatbreads that customers can take home and enjoy at their leisure.

Another thing to look forward to is the PlatoWraps “Café” – a standalone store that would feature many other delectable and wholesome treats as well as new and exciting delightful wraps.
To find out more on how to experience and taste your favorites to-go meals, follow @PlatoWraps on Instagram and @PlatoWrapsOfficial on Facebook.
 
By VIA BAROMA