When Naturalizer was launched in 1927, it became one of the first shoe brands that offered ladies shoes that marry the current fashion with comfort features. No longer did they have to give up one in favor of the other. Dubbed as “the shoe with the beautiful fit”, the brand symbolized what the modern woman had achieved—in society and in fashion.
This 2018,Naturalizer introduces its new brand identity that captures the spirit of pushing forward while drawing from their deep heritage. The brand approaches their latest collections through a modern lens of their consumer to deliver on-trend, versatile shoes; the pair that she will reach for over and over. Elegant simplicity. Timeless design. 90 years strong.
Such a special milestone called for a special occasion. To launch the new brand direction and its exciting new collection in the Philippines, guests were gathered to celebrate over great food, great games and activities, and of course great company. From the “What’s Your Naturalizer” spin the wheel, the cinemagraph photos, and the “if the shoe fits” game, everyone went home with a “little something” from Naturalizer.
Also present at the event are lovely ladies Patty Laurel, Jackie Go, Tricia Centenera, Kelly Misa, and Bianca Roque-Bradner, who shared with everyone why they #ChooseNaturalizer and how the shoes fit their lifestyle. Apart from the quotable lines and funny anecdotes, these modern women attest to the comfort and style Naturalizer promises.
Of course, there’s nothing more fulfilling that giving back. During the event, Naturalizer officially turned over 800 pairs of pre-loved shoes gathered during their Trade, Give, and Save promo to its partner charity – the Revelation City Community Foundation. Committed to change lives, one pair at a time, Naturalizer would like to invite everyone to continue to support this cause by trading in any old but wearable pair of ladies’ shoes for a Naturalizer gift certificate worth P2000 until March 15, 2018. One pair of old shoes is equivalent to one discount value only. The Gift Certificate is for one time use only and cannot be converted to cash, not valid in conjunction with other existing promotions, and redeemable for regular-priced shoes and bags at all concept stores only.Only one (1) GC may be used per single-receipt transaction.
This 2018, move into a new light and make it yours. #ChooseNaturalizer.
Visit the Naturalizer Boutiques in Glorietta 4, Shangri-La Plaza, SM Megamall, Ayala Mall’s The 30th Trinoma, Alabang Town Center, Mall of Asia, Ayala Cebu, and Abreeza Davao.
