mySlim has always been the Slimming product for those who want to slim down for the right reasons, so it was no surprise that the very popular brand’s new endorser is perennial showbiz A-lister Erich Gonzales.
mySlim and Erich have had a similar journey. mySlim is a brand that came from a little-known company that simply proved too good a product to stay obscure. The bottom line: mySlim works, the brand’s staying power, loyal customers, and the bevy of beautiful brand endorsers who have represented the brand over the years are proof positive.
Erich Gonzales has enjoyed the success that she has while remaining true to herself. She has never had a gimmick or played an angle. Her breakthrough TV role on the sleeper hit Katorse was more about her skills as a thespian than about her undeniable good looks, as was her first hit movie, the acclaimed indie film Paano Ko Sasabihin? At 27, Erich is already a showbiz veteran who has enjoyed a long and fruitful career, a career based on substance, despite her obviously considerable style.
Most people consider fit synonymous to sexy, but while the two do seem to overlap, these are two very different things. Sexiness is mostly about aesthetics, whereas fitness is about good health and well being. Those who look sexy are not necessarily fit, but those who are truly fit, are always as sexy as they can possibly be. mySlim has always been about achieving true sexiness through fitness.
In a media event held at Seda Vertis North, Quezon City, mySlim formally announced Erich as the new face of the brand, underscoring the new meaning of sexy that mySlim has helped define. With this move, mySlim cements its stand of encouraging women to see beyond weight loss regimens, fad diets, and even expensive and often dangerous aesthetic interventions.

According to Erick Armigos, brand architect of Vida Nutriscience, makers of mySlim, “In a country that consistently ranks among the best in the world in Gender Equality, especially in the work place, the sexy Filipina is one who embodies what it is to have self-worth and who takes care of her body for the sake of health and fitness, and not just to look sexy.”
Vida Nutriscience, made sure that their product was designed using the best, safest, and most effective ingredients that will complement a healthy lifestyle. mySlim contains Yerba Mate, Carnipure, and Palatinose which are potent ingredients that help you burn unhealthy fat and sustain a healthy lifestyle.