Bonifacio Global City, Philippines – MITSUKOSHI BGC, the country’s first Japanese-inspired mall by Federal Land, proudly celebrates its 2nd anniversary with an immersive, heartfelt tribute to tradition and community through Tanabata Matsuri, the Japanese festival of star-crossed lovers. From July 18 to August 17, MITSUKOSHI BGC transforms into a vibrant celebration space—blending the elegance of Japanese culture with the warmth of Filipino festivity
A Cultural Celebration Like No Other
The Tanabata Matsuri, inspired by the romantic legend of Hikoboshi and Orihime, takes center stage as the theme for this year’s milestone. Traditionally celebrated on July 7 in Japan, Tanabata honors the reunion of two lovers separated by the Milky Way, evoking emotions of longing, love, and hope—sentiments that resonate deeply with Filipinos. At MITSUKOSHI BGC, the spirit of Tanabata is captured in vibrant tanzaku cards hung on bamboo trees, colorful lanterns, and festive installations that set the perfect tone for a season of celebration.
“This is more than a mall anniversary—it’s a tribute to connection, culture, and community,” shared Yoji Kawaguchi, General Manager of MITSUKOSHI BGC, during the anniversary ceremony on July 18. “We want our customers to feel Japan and create memorable experiences here.”
July 18: An Evening of Meaning and Milestones
The official anniversary celebration kicked off with a traditional KagamiBiraki ceremony—symbolizing harmony and gratitude. The evening also featured the reveal of Mitsuko, MITSUKOSHI BGC’s beloved Kokeshi doll, now dressed in her festive Tanabata summer look, joyfully welcoming guests at the 8th Avenue entrance.
“This space has become more than just a mall. It’s a human destination,” shared Thomas Mirasol, Vice Chairman of Federal Land, Inc. “With recognition such as the Best Lifestyle Mall Award at the 2025 Retail & Leisure Awards, what matters most is the joy and connection our guests feel here.”
Events, Activities, Offers & More!
From July 18 to August 14, shoppers can enjoy the Grand Matsuri Sale, rotating weekly with themed promos:
- July 18–24: Food Matsuri – Exclusive treats from Café Dolci, Fruit Club, Tokyo Delights, and more.
- July 25–31: Red Tag Sale – Discounts on fashion and gadgets from Giordano, G-Shock, and others.
- August 1–7: Home Fair Blowout – Home essentials from True Value.
- August 8–14: All for Kids – Toys, games, and kids’ meals throughout the mall.
Weekends of Wonder: Play, Create, Celebrate
From July 19 to August 17, Fridays to Sundays will be filled with interactive experiences:
- Senbonbiki Game (Ground Floor, 12PM–8PM): With a ₱2,500 receipt, guests can pull a string for a chance to win prizes from Canmake, Kiehl’s, Bandai Gashapon, and more.
- Natsu Workshops:
- July 27: Make Your Own Sandwich with Kewpie
- Aug 2–3: Create a Miniature Terrarium with Moss Escape
- Aug 9–10 & 23–24: Pottery with Bumi and Ashe
All sessions have morning and afternoon time slots.
This remarkable celebration was made possible by:
Prologue d’fined, Santouka, Watsons PH, Shiseido, Daiso, Fruit Club, El Born, MI Fresh, and MI Beauty, with special thanks to Kiehl’s, Yogorino, Yoyogi, MNLA, True Value, Bandai Gashapon, Kids Box by Kidzooona, Matcha Tokyo, and Key Coffee.
Celebrate the Stars at MITSUKOSHI BGC
As Tanabata reminds us, it’s not just about the wish—but the journey, the love, and the stars that align to bring people together. Whether you’re here for the sale, the workshops, the food, or simply the atmosphere—there’s something for everyone.
So come, celebrate the stars, and feel Japan this season at MITSUKOSHI BGC.
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Federal Land, Inc.
