Modern elegance, timeless Filipino artistry—jewelry that’s crafted to last, not just for the holidays. What’s not to love?
If you’re someone who thinks of jewelry as “nice-to-have” rather than “need-to-have,” F&C Jewelry’s Holiday 2025 collection will make you reconsider. I’m not usually the type to get caught up in the flash of precious gems and metals. But after a sneak peek at F&C’s Brilliance & Yuletide Glow launch, I can see why the brand has such a loyal following. Whether you’re into sleek minimalism or eye-catching statement pieces, there’s something in this collection that will have you mentally reshuffling your jewelry box for the holiday season and well after it.
F&C has nailed that perfect blend of tradition and modern flair, not only in its latest designs, but also across its signature offerings. This homegrown Filipino brand, now with over 50 years under its belt, isn’t just making jewelry—it’s creating heirlooms, with a fresh, contemporary twist.
Humble homegrown heritage to household name
So here’s the backstory: F&C Jewelry has been in the game since 1973. That’s a solid 50+ years of making stunning pieces that actually hold their value. What’s even more impressive is that it all started in Iloilo, built on the vision of founders Marcelino M. Florete Jr. and Susan Caperonce-Florete, who drew inspiration from Susan’s mother, a skilled jeweler herself. So here’s the backstory: F&C Jewelry has been in the game since 1973. That’s a solid 50+ years of making stunning pieces that actually hold their value. What’s even more impressive is that it all started in Iloilo, built on the vision of founders Marcelino M. Florete Jr. and Susan Caperonce-Florete, who drew inspiration from Susan’s mother, a skilled jeweler herself. Fast forward to now, and F&C has grown into a household name. Over the years, F&C has expanded from a small pawnshop to a trusted brand that truly embodies Filipino excellence in craftsmanship. With both a locally crafted inhouse line as well as creations sourced from around the globe, there really is something to please every preference.
What I particularly love about the brand is that it’s always been about more than just jewelry—it’s about family, heritage, and that quiet pride in doing things the right way. But don’t let the ties to tradition blindside you: this brand is also very much keeping up with the times. With the next-generation Florete sisters, Marissa and Marjorie, at the helm, F&C’s designs have evolved to fit the modern woman while staying true to their roots. This is the kind of legacy that echoes both heart and hustle.
F&C’s evolution is evident, especially in the Brilliance & Yuletide Glow collection, which offers a stunning array of contemporary designs without compromising timeless quality. The collection is a fusion of boldness and subtlety, with everything from sculptural gold pieces to modern diamond and gemstone creations that are made to last through the seasons—and for lifetimes.
The Brilliance & Yuletide Glow collection: luxe minus the fuss
Now, let’s talk about the holiday collection itself. If you’ve ever felt like jewelry is either too gaudy or too minimalist, this one’s for you. It’s got the perfect mix of understated elegance and big, bold holiday energy. I’m talking about everything from sleek, sculptural gold cuffs to conversation-starting necklaces and bracelets that demand attention, without screaming for it. It’s jewelry that’s meant to be worn—not just shown off once and forgotten about.
The season’s launch was held at SM Makati, surrounded by a seriously festive set-up, which made everything feel even more special. It wasn’t just a jewelry event; it was a celebration of artistry, family, and Filipino pride. You could feel the excitement in the air as guests checked out and tried on the bling that caught their eye—some were already planning what they were going to get for themselves (or, maybe, their significant others, if they’re lucky).
Also, if you needed any more proof that F&C is hitting the mark, actress Jasmine Curtis-Smith was there, rocking the collection with her usual blend of quiet glam. It’s the kind of effortless style that shows you don’t need to go over-the-top to make a statement.
Wearable investments—jewelry that lasts
What struck me most about the collection is how much of it feels like a true investment. These aren’t pieces you wear once and forget about. These are well-crafted items of beauty that you’ll want to keep wearing for years—and even hand down to the next generation. That’s why F&C’s designs work so well. Whether it’s a sculptural gold piece, an elegant strand of fresh water pearls, or a dainty pair of diamond earrings, these are investments in quality that you’ll appreciate more with time.
And I will say it again: they’ve managed to embody modernity, melded with classic lines. No one’s here for jewelry that feels outdated, right? F&C has perfectly captured that balance between sublime style and fashion-forward flair. These pieces won’t look out of place in your Instagram feed today, tomorrow, or even 20 years from now.
A legacy with legs—what’s next for F&C
As F&C marks over 50 years of crafting gorgeous jewelry, it’s clear they’re not slowing down. The Brilliance & Yuletide Glow collection isn’t just about the holidays—it’s a glimpse of F&C’s future. And what’s to come is bold, beautiful, and bounded by that same excellent spirit that’s been driving the brand since day one. They’ve brought their A-game, blending tradition, luxury, and modern design into collections that not only impress but also express all the F&C stands for.
After all, true brilliance goes beyond mere sparkle.
F&C Jewelry is available at all SM Stores and their flagship store in Ayala Malls Glorietta. For more updates on their collections, follow them on Instagram or check out their website for online shopping via Lazada and Shopee.
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