There are many reasons why we love summer – the sun, the sea, the laid-back days, and elegant nights.
There are also many reasons why we love summer’s style – crisp white dresses on the resort report, modern boho expressions on the music festival scape, athleisure attitudes, easy weekend casuals, and stunning summer night party looks.
The SM Store’s #LoveYourSummerStyle invites you to create the summer style you love with fashion picks you can mix and match, start your own trend and just be yourself.

With that, the #LoveYourSummerStyle campaign highlights The SM Store with #SMStyleSeries bringing top stylists, photographers and metro style influencers for a series of styling activations. These include a fashion styling talk, a styling session and photo session.

These include Team RainXEm who will talk and style: Celebrity Stylist and Meg Magazine EIC Rain Dagala and Fashion Stylist Em Millan; Preview’s EIC Isha Andaya Valles and Creative Director Vince Uy; Mega’s EIC Peewee Reyes-Isidro and Stylist and Asst. Editor Angelo Ramirez de Cartagena and L’Officiel Manila EIC and Fashion Stylist Pam Quinones.
Master make-up artists Jigs Mayuga and Jake Galvez will have a Beauty Makeover Talk and Make-over Sessions; while Photographer BJ Pascual who will give some fashion photography tips for shoppers. Completing the #SMStyleSeries line up are Blogger Besties — Laureen Uy, Nicole Andersson and Kryz Uy, who are ready for their styling activation.

Love summer and love your new look at the #LoveYourSummerStyle #SMStyleSeries at The SM Store — this summer’s most exciting summer destination!
Follow The SM Store on Facebook (facebook.com/TheSMStore ) and Instagram (@thesmstore ) for schedules of #SMStyleSeries.