A dazzling BGC boutique and a delightful Snow Globe launch. Can Charriol make luxury fun? Yeah, they can.
Charriol’s global popularity is no accident. With its instantly recognizable cable motif and Swiss-made craftsmanship, the luxury brand has captured the hearts of those who understand that true style isn’t just about what you wear—it’s about how you live. Charriol’s philosophy, L’Art de Vivre la Différence (The Art of Living the Difference), speaks to those who appreciate elegance that doesn’t just sit pretty but dances through life in unabashed joie de vivre. This is the Charriol legacy, and it was on full display at the brand’s latest celebration.
A new chapter in BGC: Charriol’s latest boutique
Charriol’s newest boutique at Central Square, Bonifacio Global City (BGC), represents more than just a retail space—it’s an embodiment of the brand’s storied heritage. At the official opening on November 13, 2025, none other than Coralie Charriol, the brand’s CEO and Creative Director, was in attendance, marking a new chapter in the brand’s journey. Coralie, who took the reins after her father, Philippe Charriol, passed away in 2019, has brought her own bold energy and vision to the brand. Under her leadership, Charriol has remained a beacon of modern luxury, combining the elegance of the past with a fresh, forward-thinking edge.
As the store opened its doors, the atmosphere reflected Coralie’s vision—timeless elegance with a contemporary twist. The boutique itself is an experience, offering guests a peek into Charriol’s commitment to both heritage and innovation. The collection on display includes a seamless blend of classic Charriol designs and exciting new pieces, showcasing the brand’s ability to adapt and stay ahead of the curve while never forgetting its roots.
The affair also showcased the brand’s continued commitment to craftsmanship and style with the launch of the Bijoux Montre Mariner Watch, a piece that Coralie enthusiastically said she was “so proud of.” This new timepiece is a perfect reflection of Charriol’s signature fusion of bold design and modern elegance. With a mariner-link bracelet inspired by nautical heritage, this watch redefines sophistication with its sculpted metal tones, mother-of-pearl dial, and diamond accents. A watch that speaks to both strength and refinement, it’s a natural extension of Charriol’s renowned collection.
The Charriol Snow Globe: not your average holiday display
And the evening didn’t stop there. Once the boutique officially opened, the celebrations shifted to the much-anticipated afterparty: the launch of Charriol’s spectacular Snow Globe installation at Bonifacio High Street, BGC. This year’s Snow Globe is bigger, bolder, and even more enchanting than last year’s, featuring Charriol’s signature C-logo and cable motif swirling amid a cascade of snowflakes. It’s not just a holiday display; it’s a luxurious, immersive experience that captures the joy, creativity, and sophistication the brand is known for.
The installation, located at 11th Avenue, BGC, invites visitors to step inside the magical moment, surrounded by life-sized crafted gift boxes, for the perfect photo op and to celebrate the season’s sparkle. The Snow Globe is all about capturing festive moments and sharing them, with the tagline “Dance with Charriol” encouraging guests to embrace movement, style, and connection.
Guests, glam, and a glimpse of celebration—Charriol style
Of course, no Charriol event would be complete without the perfect soundtrack. The launch kicked off with a dynamic contemporary dance performance by Daloy Dance Group, setting the tone for a night that was as much about movement as it was about style. Then DJ Kate Jagdon took over, bringing her signature high-energy set that supercharge the balmy outdoor air.
And let’s talk about the food and drinks. Free-flowing cocktails and canapés by Chele Catering kept our taste buds in celebratory mode throughout the evening. Seriously, if you weren’t savoring every bite, you were too busy enjoying the vibe. Charriol knows how to throw a party, and this was no exception.
The celebration also attracted some of the Philippines’ most celebrated personalities, from influencers like Kaila Estrada and Kendra Kramer to beauty queens like Kylie Verzosa. Each guest embodied Charriol’s philosophy of timeless elegance and bold individuality, fitting perfectly into the brand’s narrative of style.
If you missed the event, no worries—you can still catch the Snow Globe installation at Bonifacio High Street until December 13, 2025. After that, it’s off to the Mall of Asia until January 15, 2026. Whether you’re visiting for a perfect holiday snap or just want to soak in the beauty of Charriol’s craftsmanship, this is one luxe experience you don’t want to miss.
Holiday luxury at its best (who doesn’t love a gift with purchase?)
For those looking to make their holidays even more special, Charriol has a Gift with Purchase (GWP) promotion running at their boutiques nationwide. With a single-receipt purchase of PHP 40,000, customers will receive an exclusive Charriol Snow Globe as a keepsake—a true luxury memento to take home.
This holiday season, Charriol is inviting everyone to live differently, celebrate beautifully, and dance through the season in timeless style. Whether you’re shopping at their new boutique in Central Square BGC, enjoying the immersive Snow Globe installation, or flexing your wrist with a new Mariner Watch, Charriol is all about elevating and enjoying your experience of the season.
In the end, Charriol isn’t just about luxurious style—it’s about celebrating your best life with confidence and charisma. And judging by the launch event, the brand has certainly mastered the art of celebration. No doubt about it—Charriol knows how to throw down.
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