Singapore’s popular fashion brand reinvents itself for a fresher, more dynamic, savvy look
Fashion aficionados will know that Singaporean clothing brand IORA has been a player on the garment scene for over two decades. The brand was a go-to source of frills and frocks, which were suitable for a night on the town, a fancy date, a chic event, and such.
Recently, IORA reinvented itself – in keeping with sleeker, hipper times – and now showcases a look that is more versatile, whist being hip and dynamic. IORA’s new collection focuses on versatile, yet fashion-forward pieces that are easy to wear, and easy to match. From stylish work blouses, tailored pants and culottes, to playfully feminine skirts and dreamy lace tops, IORA makes it simple for women of all ages to step out in chic, savvy sartorial style.
Clean and chic casual choices
Clean and chic lines dominate IORA‘s new style sensibility, making each piece the perfect choice for building a wardrobe that will not only allow you to highlight your own fashion sense, but will also remain en vogue for years to come. The new collection plays on a color palette classic and basic, whilst eye-catching and alluring. Figure-flattering monochromatic hues dominate, as do timeless prints and patterns such as stripes.
Lalu, IORA’S new line of casual clothing is an interesting mix of laid-back, yet luxe pieces.
Stylish t-shirt dresses, jogger pants, and denim garments, with a touch of embroidery or sequin embellishment, for instance, make for easy to wear, effortlessly elegant looks.
High quality, low prices
To add to the excitement, IORA offers affordable prices which are easy on the pocket. Now, you can revamp your wardrobe, without breaking your budget! Prices range from an affordable PhP499 to PhP2,199, with specials deals on bundled items. Enjoy bundle offerings such as two pieces worth PhP799 for only PhP1,399, and two pieces worth PhP1,199 for only PhP1,999. The brand’s cost-efficient pricing does not, however, come at the expense of quality. IORA commits to maintaining the high quality-standard which it has always applied to the brand.
IORA ready for a new look? If you are, head on over to the new concept stores at SM Megamall, Glorietta, and Trinoma, for your pick of fashion-forward clothing with more than a touch of classic charm.
 
By ANGIE DUARTE