Margaret Zhang collaborates with The SM Store in FashioniSM – as director, photographer, stylist, and model.
What is fashioniSM? FashioniSM is expressionism, individualism, activism, adventurism, conceptualism, empowerism, functionalism, futurism, modernism, minimalism, urbanism, athleticism, casualism, abstractionism, couture-ism, vocalism, Margaret Zhang is FashioniSM. Fashion is SM.
In this campaign, we delve into Margaret’s definition of fashion as she shows us how her unique, sartorial style represents all facets of her life.
The Chinese-Australia director, photogrepher, stylist, writer, and law school and business school graduate is in both Forbes Asia’s 30Under30 and TimeOut’s 40Under40 lists, and was named Best Digital Influencer by ELLE Magazine. She has worked with global brands such as Chanel, UNIQLO, Swarovski, YEEZY, Clinique, Lexus, Dior, Gucci, Matches and Louis Vuitton both in front and behind the lens and has been featured in countless magazines from Vogue and L’Officiel, to NYLON and Harper’s Bazaar.