Don Papa Rum celebrated its 5th anniversary last September 6, 2017 in Pineapple Lab. Since its launch in 2012, Don Papa Rum has expanded its distribution to 21 countries across Europe, Asia Pacific, North America, and South Africa.To celebrate this milestone, guests were transported into Sugarlandia; the land between the sugarcane and the spiritual home of Don Papa. Inspired by the island of Negros, it is a magical realist world where things are not what they seem. Guests were immersed in a world that heightens the senses with the taste, aroma, sight, sound, and movement of Sugarlandia.



To celebrate this milestone, guests were transported into Sugarlandia; the land between the sugarcane and the spiritual home of Don Papa. Inspired by the island of Negros, it is a magical realist world where things are not what they seem. Guests were immersed in a world that heightens the senses with the taste, aroma, sight, sound, and movement of Sugarlandia.First, guests were transformed into creatures of Sugarlandia through a mask making activity as they personalized and embellished masks that represent Sugarlandia fauna. This transformation was forged by “The Ritual”, a drink for the wholeheartedly independent curated by the Don Papa mixologists, Enzo Lim and Kathryn Eckstein. These libations left guests with the rich taste of Sugarlandia.
First, guests were transformed into creatures of Sugarlandia through a mask making activity as they personalized and embellished masks that represent Sugarlandia fauna. This transformation was forged by “The Ritual”, a drink for the wholeheartedly independent curated by the Don Papa mixologists, Enzo Lim and Kathryn Eckstein. These libations left guests with the rich taste of Sugarlandia.The movement of Sugarlandia was expressed by the dance performances of Fundacion Central Flamenco, inspired by the animals and creatures found from within the land. The sounds were provided by the performances of one-man-band, Hoochie Coochie


The movement of Sugarlandia was expressed by the dance performances of Fundacion Central Flamenco, inspired by the animals and creatures found from within the land. The sounds were provided by the performances of one-man-band, Hoochie Coochie Mikkie and Mario Serrano.Don Papa paid tribute to the winners and finalists of the Don Papa Art Competition featured
Don Papa paid tribute to the winners and finalists of the Don Papa Art Competition featured in a wall of fame exhibition. Whilst the Don Papa tree is an interactive  nstallation symbolizing continuous growth and expansion while remaining rooted to its origins“We are quite happy with all the support and enthusiasm Don Papa has received since we launched in 2012. We are grateful for all the attention that has been given to the brand. The introduction of Sugarlandia is meant to give our followers, old and new, a richer brand experience to drink in.” said Stephen Carroll, founder of Chat Noir Co. Inc. makers of Don Papa Rum.



“We are quite happy with all the support and enthusiasm Don Papa has received since we launched in 2012. We are grateful for all the attention that has been given to the brand. The introduction of Sugarlandia is meant to give our followers, old and new, a richer brand experience to drink in.” said Stephen Carroll, founder of Chat Noir Co. Inc. makers of Don Papa Rum.The event concluded with the announcement of their upcoming initiatives for rest the year. Among the exciting events is the release of Don Papa Rum’s latest offering, the Rare Cask and the 3rd Annual Don Papa Art Competition 2017. Alongside these initiatives is the first ever Don Papa Cocktail Competition in the Philippines. Guests have two new special gift packs and the Don Papa 10-year-old for the holidays.
The event concluded with the announcement of their upcoming initiatives for rest the year. Among the exciting events is the release of Don Papa Rum’s latest offering, the Rare Cask and the 3rd Annual Don Papa Art Competition 2017. Alongside these initiatives is the first ever Don Papa Cocktail Competition in the Philippines. Guests have two new special gift packs and the Don Papa 10-year-old for the holidays.