The Purple Brunch: Colgate Optic White's Oral Beauty Glow-Up

The new face of beauty is powered by purple, color theory, and one seriously clever serum

Oral beauty is officially having a moment. And if you still think toothpaste is just toothpaste… you clearly missed The Purple Brunch. I went. I swirled. I egged (you had to be there). And I came away genuinely impressed—not just by the extra vibe of the whole event, but by the fact that it actually taught us something. It was brunch, sure, but also an informative beauty deep-dive.

Hosted by Colgate to celebrate their Optic White Purple range, the brunch wasn’t just about photo ops— it was about full-on product immersion. Think interactive demos, science experiments in disguise, color theory crash courses, and yes—purple everything. Even the food joined the curriculum. It was a multisensory kind of day, with flair, fun, and actual facts.

_{Scenes from the Purple Brunch. Hosted by Colgate to celebrate the Optic White Purple range, this wasn’t just about the photo ops—it was a hands-on, color-soaked dive into science, smiles, and all things purple.}

The power of purple: color theory, but make it toothpaste

Let’s get into the why of it. Why purple? Because purple cancels yellow. It’s the same color theory that keeps your undereyes from betraying your caffeine habits. Purple and yellow are opposite on the color wheel—so when you apply a sheer violet tint, it neutralizes yellow tones. For teeth, that means a brighter, whiter-looking smile instantly.

Colgate’s Optic White Purple Toothpaste has gone viral (TikTok receipts to prove it) because it works on the spot. It’s not a replacement for long-term whitening routines, but for quick boosts or stubborn stains, it’s a low-effort, high-reward add-on that honestly makes sense. Especially for people like me, who’ve spent years navigating smile insecurity from a mix of life, coffee, and other things I won’t unpack here.

Toothpaste + serum = main character smile

Now let’s talk serum. For teeth.

I’ll admit, I was skeptical at first. A serum? For teeth? But once you see the logic, it clicks. The Colgate Optic White Purple Serum is like the highlighter step in your makeup routine—it’s not strictly essential, but wow, the glow.

Formulated with 50x the purple brighteners of the toothpaste, the serum is your go-to for those “I need to look like I have my life together” moments. First dates, job interviews, random brunches that turn into photo ops—it’s the kind of product that slips into your bag and steps in when you need an instant confidence boost. Brush, swipe, smile, done.

_{Just three steps to glow like a star: brush with the Optic White Purple Toothpaste, boost with the Purple Serum, and let your smile shine. It’s the same duo K-Pop sensation IU uses—and it shows.}

The IU effect: K-Beauty’s best-kept smile secret

If you’ve ever looked at IU and wondered how someone can play a 16-year-old at 32 and still look convincing—well, there’s skincare, sure. But don’t sleep on the smile. That soft, radiant charm that draws people in? That’s no accident.

In Korean beauty culture, smiles are lowkey power moves. They’re the emotional ice-breakers, the charisma amplifiers. And IU is the poster girl for it. Her glowing, natural smile isn’t just pretty—it’s magnetic. And she’s now the face of Colgate Optic White Purple, which honestly tracks.

The connection between K-beauty and oral beauty makes more sense than you’d think. After all, we’ve already color-analyzed our wardrobes and layered 10-step skincare routines. Why wouldn’t we want our teeth to match the glow-up?

Smile care = self care. Period.

Here’s the thing. Beauty isn’t just about how you look—it’s about how you feel when you walk into a room. And if your teeth are something you’ve always side-eyed in photos or avoided flashing in conversation, that takes a toll.

This isn’t about perfection—it’s about power. The power of feeling good in your own face. The Colgate Optic White Purple duo feels like a smart step forward: a small, easy change that has a big impact. It’s not clinical, not intimidating, and—let’s be honest—it looks cool on your shelf.

From viral trend to daily habit

Is it a trend? Yes. But not the kind that disappears in 15 seconds. This one has staying power. Since launching in the Philippines last March, Colgate’s Purple Toothpaste quickly shot to #1 in drugstore whitening and racked up out-of-stock signs across the board. The serum’s launch is leveling things up—and making oral care feel just as intentional as your skincare routine. What’s more, it’s as simple as three easy steps: brush with the Purple Toothpaste, boost with the Purple Serum, and glow like the star that you are!

Both products are available nationwide in leading groceries and beauty stores, with the toothpaste priced at just P49 SRP (37g). Accessible, effective, and a little bit magical.

Your smile, reclaimed

Here’s what I’ll say, as someone who’s spent years quietly feeling self-conscious, mid-laugh: there’s something wild (and freeing!) about liking your own smile again. Even if it’s just a little. Even if it’s just temporary. Because beauty isn’t only about what’s seen—it’s about what you feel confident enough to show.

Lip gloss? On. Highlighter? Glowing. Smile? Radiant, finally.
The oral beauty era is here—and honestly, it’s about time.

Want in? Check out @colgateph on Instagram, TikTok, and Facebook.
Your new favorite beauty step is waiting—right next to your toothbrush.

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