Korea Tourism Organization (KTO), together with Gangwon Provincial Government showcased the best of Korea’s winter season in a three-day event entitled, 
Korea Winter Travel Fair 2017: Let’s go to Gangwon!, last September 15 to 17, 2017.Highlights of the 3-day celebration included the announcement of Gangwon Province as host of the Olympic Winter Games in PyeongChang
Highlights of the 3-day celebration included the announcement of Gangwon Province as host of the Olympic Winter Games in PyeongChang 2018, and the appointment of Mr. Ryan Bang as Honorary Ambassador for Gangwon Tourism.A press conference was held at the Makati Shangri-la on the first day where Mr. Bang was appointed Honorary Ambassador for Gangwon Tourism from the Philippines. Sue Ramirez, Honorary Ambassador for Korea Tourism, also graced the event.

A press conference was held at the Makati Shangri-la on the first day where Mr. Bang was appointed Honorary Ambassador for Gangwon Tourism from the Philippines. Sue Ramirez, Honorary Ambassador for Korea Tourism, also graced the event. A gala entitled, Korea Winter Night, culminated the night where Fireman, a non-verbal performance team from Korea presented a performance and a Q&A with Governor Moon-soon Choi of Gangwon Province and Ryan, took place.
A gala entitled, Korea Winter Night, culminated the night where Fireman, a non-verbal performance team from Korea presented a performance and a Q&A with Governor Moon-soon Choi of Gangwon Province and Ryan, took place.

The celebration continued the following day at the Glorietta Activity Center, Palm Drive, where a two-day grand travel fair was launched. Delegation from tourist areas in Gangwon Province – Sokcho City and Nami Island, as well as Korean Ski Resorts – Daemyung, YongPyong and Alpensia, had set-up information booths.
At least five (5) event zones were designed where visitors tried to experience several fun activities that simulate the winter season. Asiana Airlines, Korean Air, Jeju Air, and Philippine Airlines offered special fares for on-site visitors who purchased plane tickets to Korea.
Several partner travel agencies also offered travel packages to Gangwon and other Korean destinations. Visitors who availed on-site from any of the airline or travel agency booths in the fair received special gifts. Visitors also had the chance to witness live musical and dance performances at the activity center’s central stage.
Aside from Ryan, Sue, and Fireman, Yohan Hwang and Kristel Fulgar also performed live renditions of popular Korean songs. Special segments about Korean food, cosmetics and make-up completed the two-day program line-up at the stage.
According to KTO, Korea received a total of 17.2 million tourists in 2016, an increase of 30.3% over the previous year. From this number, 556,745 were Filipino visitors, posting a growth of 37% compared to the previous year’s total of 403,622.