The country’s foremost in the realm of luxury retail celebrates over  six decades of extraordinary!
Mention Rustan’s and three things automatically come to mind: high quality merchandise from the finest of local and imported brands; topnotch service that is the hallmark of Rustan’s customer care; and an incomparable, thoroughly delightful in-store experience. From its well-curated product selection and impeccable offerings to its meticulously organized racks and displays, a multisensory treat lies in every Rustan’s store for even the most discerning of shoppers. Indeed, the Philippines’ premier retail giant is all about living and loving the luminous, luxe lifestyle –and making it easily accessible to everyone else, too.
This year, Rustan’s, the brand that is well-loved by fashion aficionados and fans of the finer things, looks back on a history marked by magnificent milestones as it celebrates its 65thanniversary.
To kick-off the grand celebration, Rustan’s has invited special guests and partners to Rustan’s Makati for an evening of merriment. Those who attended the launch were able to get a preview of the special exhibit dedicated to the founders of the Rustan’s — Gliceria Tantoco and Bienvenido Tantoco Sr.. The Many Facets of Glecy Tantoco: Retail Extraordinaire will show the founder and the brand she built on its journey from inception to present time.

During the program, some members of the Tantoco Family were invited on stage to commemorate the celebration – SSI Group Inc. President Anton Huang, Rustan Commercial Corporation Chairman Emeritus Amb. Bienvenido Tantoco Sr., and Rustan Commercial Corporation Chairman and CEO Zenaida Tantoco, as well as Sta. Elena Properties Executive Vice President and Rustan Supercenters Chairman of the Board Bienvenido “Rico” Tantoco Jr., Rustan Commercial Corporation Member of the Board Maritess Tantoco Enriquez, and Rustan Coffee Corporation Director of Store Development and Rustan’s Flower Shop President Menchu Tantoco Lopez. Joining them on stage were esteemed partners from HSBC and Ayala Corporation, namely HSBC’s Jasmine Gonzales, HSBC’s Kris Werner, HSBC’s Anya Katigbak Cajucom.
Lastly, to end the program, the first leg of the Private Label Fashion Roadshow was staged during the event, highlighting some of the exclusive brands under Rustan’s such as Ricardo Preto, U by Ricardo Preto, Jill by Jojie Lloren, Criselda Lontok, Lady Rustan, Rustan’s Jr and Rustanette. These respected designers have created a specially crafted capsule collection featuring the beautiful BLUE SAPPHIRE –the regal shade that celebrates 65 years and the corporate color of Rustan’s Department Store.
It was indeed a celebration of elegance and luxury, all in honor of the 65 extraordinary years of Rustan’s. But definitely, the festivities doesn’t end there, Rustan’s encourages everyone to visit the store and experience an entire world of festivities, with impressive promotions and awesome events, including an extraordinary raffle promo, promised to be as exciting as the momentous occasion, itself. A full list of happenings and designer deals are available online at www.rustans.com.ph

A Prized Treasure
Surely, the Rustan’s legacy will endure, as the extraordinary group of companies continues to endear itself to the Filipinos with its flair for the finest. The brand will continue to evolve, whilst staying true to its greatest treasure: the people it serves. As Gliceria R. Tantoco once put it, “Rustan’s has always geared every aspect of its operations to shoppers’ needs and expectations. This basic retailing philosophy permeates every phase of corporate decision-making and puts Rustan’s in a unique position to set trends, especially in fashion retailing.”
With an illustrious past and a gleaming present, it is with eager anticipation that Rustan’s moves ever forward into a vibrant sapphire-hued future, continuously bringing world-class luxury to the Filipinos.

Rustan’s is located at Ayala Center Makati, Shangri-la Plaza, Alabang Town Center, Gateway Mall Araneta Center, and Ayala Center Cebu.