Glam tech, good vibes, and guilty pleasures at the biggest beauty party of the year
Back for Year 13—and, yes, they’re still raising the bar.
Rustan’s Beauty Addict: Decoded was all glow, beats, and beauty tech at Rustan’s Makati’s Beauty Hall. Think immersive glam, luxe finds, neon-meets-tech energy, killer DJ sets, glinting visuals, top-shelf pours (thanks, Philippine Wine Merchants!), tempting treats, and games that made you linger longer.
I’ve gone to this annual event for years, and yep—they still know how to throw a good one.
Decode this: the future of beauty is now
Rustan’s pulled out all the stops for this year’s Beauty Addict: Decoded, giving its flagship beauty event a glossy, futuristic upgrade. Inspired by holograms, neon circuits, and beauty-tech crossovers, the Makati Beauty Hall was transformed into a high-glam, high-shine playground.
The portal-like entrance and immersive photo zone alone were enough to make you stop, stare, and—let’s be honest—pose. Every corner was a selfie moment, drenched in lighting designed to flatter from every angle. Beauty, meet tech. Tech, meet your most photogenic moment yet.
DJ sets, drinks and a full-sensory shopping experience
Music played a central role in elevating the atmosphere. DJ Xiro kicked off the afternoon with his signature high-energy beats, while KATDJ kept the party going late into the night with a set that had guests dancing between beauty counters. If you’ve never danced your way through lipstick displays and skincare stations, this was the perfect time to start.
The celebration wasn’t limited to Rustan’s Makati either. Rustan’s Alabang and Rustan’s Shangri-La stores hosted their own live DJs, ensuring the energy spread across the city. Add cocktails and wines from Philippine Wine Merchants, and you had a grown-up glam playground where shopping and partying went hand in hand.
Top shelf brands and the ultimate beauty buffet
Beauty lovers were spoiled for choice with the impressive lineup of brands. Makeup favorites like NARS and Stila showcased their latest collections, while skincare and haircare essentials from Face Sculpt, Belo Medical Group, Phyto, and Eco Jardin Philippines were on full display. Beauty tech enthusiasts got their fix with innovative tools from SharkNinja, and Emphasis Salon offered quick glam touches to keep things polished.
Fashion lovers weren’t left out either. Maje, Natori, Sandro, Calvin Klein, and Adolfo Dominguez added a stylish flair, rounding out the overall glamorous experience.
Perks with personality
Rustan’s always knows how to make their guests feel special, and this year was no exception. Attendees received a sleek metal gua sha face tool as a welcome gift—perfect for elevating any skincare routine. Beauty Addict members also had the chance to build their own mini beauty kits, selecting four deluxe samples to fill limited-edition pouches tailored to their personal beauty needs.
For those not yet part of the Beauty Addict loyalty program, event-day purchases came with complimentary membership, opening the door to exclusive perks and rewards.
More than a moment
What sets Rustan’s Beauty Addict apart is how it turns a single event into an ongoing celebration. While the main event may be over, the excitement and exclusive offers continue. Custom engraving services return to Rustan’s Alabang later this month, allowing shoppers to personalize their beauty purchases.
Additionally, shoppers who reach certain spending milestones between September and October can still earn exclusive gifts like Audio-Technica wireless earbuds, blending beauty with technology in perfect harmony. The Tokyo in Technicolor raffle remains open as well, offering a luxurious 4D3N trip to Tokyo in a five-star hotel, complete with roundtrip Business Class flights courtesy of All Nippon Airways. Other prizes include a ₱100,000 Rustan’s Beauty Source shopping spree and high-tech bundles featuring the Shark FlexStyle and Meta Quest 3.
Thirteen years and still glowing
After thirteen years, Rustan’s Beauty Addict continues to evolve alongside its loyal and style-savvy audience. What began as a simple glam night out has grown into a full-scale beauty movement—a celebration of self-expression, indulgence, and community.
If you missed this year’s party, rest assured the next big glow-up is already in the works. Rustan’s knows how to keep beauty lovers coming back, year after year.
Stay in the loop
For the latest updates, exclusive offers, and new product launches, follow @RustansBeautySource on Facebook, Instagram, and TikTok. Visit rustans-thebeautysource.com for more information, and join the Rustan’s Viber community at bit.ly/RTBSonViber to catch live updates and insider news.
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