ColorManila, one of the country’s most aggressive ‘concept fun-run’ organizers, gears up for its biggest and most colorful event to date – the ColorManila Run Year 6, also known as CM Paradise Run, to be held on January 7, 2018, at the SM Mall of Asia Event Grounds, in Pasay City.
CMR5, which was held January of this year, saw a record-breaking, sold-out event with 12,000 participants joining the race. The event also got international recognition and was a Finalist for Asia Sports Industry Awards in Bangkok, Thailand, for both the Mass Participation category and the Best Integrated Marketing Campaign for a Sports Event category.
This year, they are targeting 15,000 runners who will get to enjoy the ‘Paradise-themed run’ which takes place on the first Sunday of 2018.
CM Paradise Run includes four race distances, 3K, 5K, 10K and 21K. The experience will take runners through various color stations with palm trees, garlands and hammocks. As part of the run’s tradition, this will be capped off with the CM Color Festival where runners will get to groove and dance to the music of the DJ, as they simultaneously throw colored powder in the air.
A true Filipino start-up, ColorManila was started almost six years ago by Jay Em and Justine Cordero, with the vision of growing fun-runs in the country. Today, the company has seen over 150,000 runners join their various events, spread across the country from Ilocos Sur on the north to Davao, down south.
ColorManila VP Justine Cordero says, “We’re proud to say that ColorManila started as a passion project, which grew into a company. Throughout the years, we have seen runners who have been with us from our inception, whom we see every year. We’ve seen participants spend their life events with us, such as proposals, birthdays and anniversaries.”
Cordero continues, “The hundreds of thousands of runners we have seen over the years are also part of the ColorManila family and we look forward to seeing them again, and of course new runners who will surely enjoy this ‘Paradise-filled’ experience.”
Runners can also expect celebrities and athletes to join the event. In the past years, celebrities such as Karylle, Kuya Kim, Yassi Pressman, Dominique Roque, Sam YG, Bubbles Paraiso, Yael Yuzon, Katarina Rodriguez, Clea Pineda, Coach Jim Saret, Sheena Halili, Rica Peralejo, Jodilly Pelendre, Miss Earth 2015 Angelia Ong, Rovinson Fernandez, Miss Universe Maxine Medina, 1st runner-up Ms International Nicole Cordovez, Phil and James Younghusband, Melissa Gohing, Crystal Belo, Maxine Magalona, JC Intal, Elmo Magalona, Patricia Tumulak, Bb Pilipinas Ann Colis, Eric Virata, Toni-Toni, Gerard Pizaras, Jan Marini, Dominique Roque, Diana Zubiri, Bb. Pilipinas Zara Carbonell, Will Devaughn, Eruption and Volcanoes’ Chris Everingham were spotted in their events.
As for the kits, runners can choose from the Deluxe Kit, Rockstar Kit, 21K Kit and the VIP Kit. Deluxe Kit, which is priced at P950, comes with a dri-fit shirt, sunglasses, race bib, color packet and finisher’s medal.
While the Rockstar Kit, priced at P1,500, comes with a dri-fit shirt, sunglasses, race bib, color packet, finisher’s medal, drawstring bag and headwear.
The 21K Kit is priced at P1,900 and comes with a singlet, sunglasses, race bib with timing tag, color packet, finisher’s medal and a finisher’s shirt.
Finally, the VIP Kit, which is priced at P2,500, comes with a dri-fit shirt, VIP sunglasses, race bib, color packet, finisher’s medal, drawstring bag, headwear, and VIP Access.
VIP Access includes the following: Access to the Premium Lounge with a changing tent, portalets, special redemption area for baggage, hydration, color packet, and medals. Also, exclusive 10% discount in all CM Merchandise. It also allows access to designated VIP parking at the SM Mall of Asia grounds.
Registration is still ongoing, for more information, visit at colormanila.com.