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Criselda Lontok showcases “Life in Bloom” 2017 Holiday Collection

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Criselda Lontok, the grand dame of timeless design, showcases her elegant touch, romanticism and feminine whimsy in her 2017 Holiday Collection, titled “Life in Bloom.”

Recently held at Rustan’s Makati, a spectacular fashion show featuring a 60-piece collection of profusion of blossoms in an endearing palette that evokes Spring for all seasons. Carefully chosen by Criselda herself, 10 lovely muses walked the runway showcasing some of the key pieces of the collection. These muses include Marivic Vasquez, Bettina Osmeña, Mia Borromeo, Dina Tantoco, Patricia Prieto, Marilou Batchelor, Alana Montelibano, Linda Ley, Erica Concepcion Reyes, and Toni Abad. All walking with elegance, sophistication, and regality, these women prove that Criselda’s pieces looks great on any type of women.

Criselda Lontok

Criselda Lontok, Rustan’s Patriarch and Chairman Emeritus Amb. Bienvenido Tantoco Sr., with Chairman and CEO Zenaida Tantoco, together with the muses of Criselda Lontok 2017 Holiday Collection Fashion Show

For this collection, Criselda works with her favorite, trademark fabrics such as jacquard, soft rich laces, organza, Mikado and chiffon, creating romantic silhouettes for her well-heeled clients. Flowers in all their grandness are boldly incorporated as prints as well as through beautiful embroidery, appliques and other stylish interpretations.

A woman who delights in life’s simple joys, Criselda has always been attracted to bright, happy colors, and mirrors this in a grand gathering of roses, lilies, sunflowers, orchids and more. “I have found that nature, most especially blooms, give me the most profound joy. Just seeing the fresh flowers, touching their petals, and smelling their sweet scents instantly lifts my spirits. With all that’s happening today, I believe that wehave to constantly remind ourselves to be positive, and what better way to do that than through what we wear,” beams Criselda Lontok, the renowned designer who has proudly dressed women for generations. This year, she celebrates her 34 years with Rustan’s Department Store. “Rustan’s has been a great partner in my journey. It was, in fact, Glecy Tantoco, the matriarch and founder of Rustan’s, who gave me my first break.”

This Fall-Winter, Criselda appropriately captures the romantic moods of the season with a transitional palette of crimson, deep pinks, vibrant jewels tones and creams against black-as-night backgrounds. Whether heading off to an intimate gathering with friends or a gala at a posh hotel, the Criselda Lontok woman is dressed in regality. From dresses, dustcoats, or gowns, Criselda mesmerizes with her mark of luxury and elegance.

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With over three decades in the industry, Criselda’s longevity as a designer is strongly founded on her sixth sense or strong instinct for knowing how women want to dress, to look good and simply feel good about themselves. She designs with a classic feminine sensibility that is loved by women of all generations. She understands what women want and masterfully interprets that into timeless, elegant designs that bring joy and a light to every woman who wears it.

“My designs – while conservative and for the sophisticated woman – is always playful and exciting. We are lovers of love and life, and so we should celebrate that in ways that bring us the most joy,” ends Criselda.

The Criselda Lontok Holiday 2017 Collection will be available by first week of September in Rustan’s Makati, Shangrila, Alabang, Gateway and Cebu.

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