The famed brand delights coffee-lovers, this side of Switzerland
There are two main things that get me into gear in the morning: the thought of a productive day and the promise of a good cup of coffee. Yes, I have always enjoyed a fresh brew: from the aroma that teases and tantalizes my nose to the flavor that washes over my palate, good coffee is at once a cup of comfort and a perky pick-me-up.
But GREAT coffee is capable of even more than that – it creates magical moments that leave you wondering, “what sorcery is this???” Coffee fiends know where I am coming from, and so does acclaimed brand Nespresso. The company, which recently opened its doors to the retail sector in the Philippines, firmly believes that every cup should be a most pleasurable experience; that the “Nespresso Moment” should always be one to cherish.
Coffee goes Grand Cru
Nespresso wants you to do more than crave your caffeine fix: it wants you to SAVOR it. As such, the brand has created its Grand Cru line; rare coffees from the world’s most well-renowned coffee-growing regions. Here’s an eye-opening fact: only 1-2 percent of the world’s coffee harvest makes the Nespresso cut. These choicest beans are carefully crafted into blends and single origin coffees to bring you a range of flavors and bodies that best-suit your unique coffee profile.
Each hermetically sealed aluminum capsule, though small in size, is big on flavor and the promise of magic in a mug. The Grand Crus offers 24 distinct blends to satisfy your many moods and modes of coffee love.
State of the art machinery
But, Nespresso’s commitment to your coffee enjoyment goes beyond its topnotch line of blends. Its careful, down-to-earth coffee curation is complemented by the cutting-edge technology it employs to deliver state-of-the-art coffee machinery.
Nespresso machines showcase a cutting-edge technology that sets the stage for your perfect cup: the right water temperature, quantity and speed, along with the optimal extraction pressure. And, while I might not comprehend exactly how this all works, my taste buds are well pleased with the end-product of this advanced tech. A bonus for those of us who are keen on aesthetics? The machines come in a variety of styles, sizes, and colors, so there’s one to match most every design sensibility. I chose the red vintage-inspired one, by the way.
B2B goes B2C
While Nespresso has been around for several years this side of Lausanne, Switzerland (the brand’s base of operations), it was only in recent months that the company opened its doors to the commercial sector. What was once a business-to-business setup has expanded to include the retail market, both online and at the Nespresso showroom in Bonifacio Global City. This is welcome news to Nespresso lovers who once had to resort to black market purchases (at exorbitant amounts!) of their favorite capsules, or wait for the opportunity to travel (or order from online stores) overseas.
What’s more, the brand provides a highly personalized level of service, connecting its global community of customers. It has also built a unique route-to-market system, encompassing e-commerce, call centers, and physical stores.
Plus, the online shopping experience is convenient and hassle-free; and, Nespresso customers can register to become Nespresso Club Members, giving them access to exclusive perks and privileges
Sleep, wake, Nespresso, repeat
Yes, there’s nothing quite like waking up to a dose of enchantment, in a cup. Then again, we could all use a little enchantment throughput the day – after all, who says coffee is best enjoyed only before noon?
In the Philippines, Nespresso is exclusively distributed by Novateur Coffee Concepts Inc.For more information, contact Melissa R. Valdez, marketing head, at mvaldez@novateur.
For more information, contact Melissa R. Valdez, marketing head, at firstname.lastname@example.org ,or Mia Silva, marketing manager, at email@example.com
By ANGIE DUARTE