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23.5ºN Brings Skincare from Farm to Face

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Sitting 23.5ºN of the equator, the Tropic of Cancer marks the northernmost circle of the globe where direct sunlight kisses land and water. This intangible loop runs across deserts and tropical climates, with the exception of Southern China and Taiwan – dubbed the Magical Green Belt of the Tropics––where greens and agriculture flourish.Building

Building off Taiwan’s reputation as an Ilha Formosa or beautiful island teeming with natural resources, cosmetics brand 23.5ºN brings farm to face with natural and nurturing skincare.Simple and meticulous, the brand’s approach to beauty is rooted in a back-to-basics philosophy. This no-frills ideology keeps the product formulations effective and easy on the skin. Free of fragrance, artificial coloring, alcohol, and parabens, 23.5ºN products are freshly extracted from Taiwan’s local plants grown without the aid of chemical fertilizers and pesticides. Well-preserved from harvest to extraction, the plants and the active ingredients within them are kept fresh from start to finish.

Simple and meticulous, the brand’s approach to beauty is rooted in a back-to-basics philosophy. This no-frills ideology keeps the product formulations effective and easy on the skin. Free of fragrance, artificial coloring, alcohol, and parabens, 23.5ºN products are freshly extracted from Taiwan’s local plants grown without the aid of chemical fertilizers and pesticides. Well-preserved from harvest to extraction, the plants and the active ingredients within them are kept fresh from start to finish.Striking an impeccable balance between oil and water-based ingredients, 23.5ºN is dedicated to nurturing Asian skin in a variety of climates, including the Philippines’ hot and humid weather. With high concentrations and refreshing effects on the skin, 23.5ºN proves that women need not choose between proves that when it comes to skincare, women need not choose between efficacy and comfort when it comes to skincare. Providing an answer to common skincare woes, 23.5ºN offers diverse product lines sourced from a variety of carefully selected, natural ingredients.

Striking an impeccable balance between oil and water-based ingredients, 23.5ºN is dedicated to nurturing Asian skin in a variety of climates, including the Philippines’ hot and humid weather. With high concentrations and refreshing effects on the skin, 23.5ºN proves that women need not choose between proves that when it comes to skincare, women need not choose between efficacy and comfort when it comes to skincare. Providing an answer to common skincare woes, 23.5ºN offers diverse product lines sourced from a variety of carefully selected, natural ingredients.

Helen Ho, founder of 23.5N

Helen Ho, founder of 23.5ºN

RICE: SOOTHING SERIES

Ideal for sensitive to normal skin, the rice series sources its main ingredient through natural farming in Taiwan. Geared towards soothing, brightening, and purifying the skin, the products in this series are recommended for women with dull, dry skin and those who regularly experience cyclic acne.

Rice Soothing Gel Mask

Packing a punch of hydration, this gel mask may be used twice a week in generous amounts to bump up the skin’s moisture or on a nightly basis as a sleeping pack.

Rice Soothing Ultra-Feather Mask

Promising brighter, well-moisturized skin, use this product after toning the face by carefully removing the pearl-colored sheet and applying the mask on the skin for 15 to 20 minutes.

Rice Soothing Active+ Essence

Soothing and brightening, this product boasts of high concentrations of fermented rice essence. Apply to clean skin daily with a cotton pad or with clean fingertips.

RED PEARL BARLEY: WHITENING SERIES

Cosmetics brand 23.5ºN brings farm to face with natural and nurturing skincare, introducing product lines of rice (for sooting; sensitive to normal skin), red pearl barley (for whitening; normal to dry skin), bamboo (for ultra hydrating; normal skin), and oriental beauty tea (for balancing; oil, acne-prone skin)

Offering a boost in radiance, this line draws its benefits from red pearl barley. A perfect match for normal to dry skin, products in this range are safe to use during daytime and are especially recommended for skin suffering from uneven skin tone, pigmentation, or lack of elasticity.

Red Pearl Barley Whitening Gel Mask

Bringing brightening and purifying properties in spades, this gel mask may be used twice a week in generous amounts to bump up the skin’s moisture or on a nightly basis as a sleeping pack.

Rice Soothing Ultra-Feather Mask

Use this product after toning the face by carefully removing the pearl-colored sheet and applying the mask on the skin for 15 to 20 minutes. No rinsing required.

Red Pearl Barley Whitening Eye Gel

Smooth lines and alleviate the eye area of dryness by applying a thin layer and gently massaging until absorbed.

Bamboo Ultra Hydrating Lotion

With nourishing and brightening benefits, this product promotes skin elasticity. Apply to the skin after toner or serum.

BAMBOO: ULTRA HYDRATING SERIES

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Suitable for normal skin and especially suited for those with an imbalance in oil and moisture, 23.5ºN’s bamboo range hydrates, softens, and soothes. With light, easily absorbed formulations, products in this line are safe to use in combination with other ranges.

Bamboo Ultra Hydrating Facial Cleanser

With hydrating and cleansing benefits, this product is recommended for daily use. Rinse off with water after gently massaging on skin.

Bamboo Ultra Hydrating Gel Mask

This gel mask may be used twice a week in generous amounts to bump up the skin’s moisture or on a nightly basis as a sleeping pack.

Bamboo Ultra Hydrating Toner

Fostering a natural glow, this toner cleans and rebalances the skin. Apply on to clean skin with a cotton pad or the fingertips.

Bamboo Ultra Hydrating Serum

Apply 1 to 2 drops of serum to cleansed and toned skin until absorbed.

Bamboo Ultra Hydrating Lotion

Providing an answer to problem with dryness and skin elasticity, this nourishing lotion covers all fronts. Apply to clean skin after toner or serum.

Bamboo Ultra Hydrating Cream

Massage on to cleansed skin until fully absorbed to repair dry, dehydrated skin.

ORIENTAL BEAUTY TEA: BALANCING SERIES

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With both flavorful taste and skin benefits to its name, Oriental Beauty Tea is indigenous to Taiwan. Providing a solution to oily, acne-prone skin, this range moisturizes while minimizing visible pores.

Oriental Beauty Tea Balancing Makeup Remover

Use 4 pumps’ worth of product on and gently massage the makeup remover into the skin. Rinse off with water.

Oriental Beauty Tea Balancing Facial Cleanser

Gentle and refreshing, this cleanser is ideal for regular use. Rinse off with water after gently massaging on skin.

Oriental Beauty Tea Peppermint Refreshing Facial Cleanser

A limited edition product, this cleanser removes dirt and impurities from the skin.

Oriental Beauty Tea Balancing Gel Mask

Perfect for refining pores, this gel mask may be used twice a week in generous amounts to bump up the skin’s moisture or on a nightly basis as a sleeping pack.

Oriental Beauty Tea Balancing Cleansing Mask

Gentle but intensely purifying, this mask clears pores of excess sebum. Apply a generous amount to clean skin and rinse off with water after 10 minutes once a week.

Oriental Beauty Tea Balancing Toner

Properly hydrate the skin while keeping oil levels in check. Apply on to clean skin with a cotton pad or the fingertips.

Oriental Beauty Tea Balancing Serum

Bring the skin’s oil and moisture levels back to square one. Apply 1 to 2 drops of serum to cleansed and toned skin until absorbed.

In the Philippines, 23.5ºN is exclusively distributed by Stores Specialists, Inc., and is available in Beauty Bar stores located at Central Square in Bonifacio High Street Central, Alabang Town Center, Glorietta 2, Greenbelt 5, Power Plant Mall, Shangri-La Plaza, TriNoma, Mall of Asia, and Robinson’s Magnolia. Visit beautybar.com.ph, facebook.com/BeautyBarPH, ssilife.com.ph, or follow @BeautyBarPH and @ssilifeph on Instagram for more information.

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