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#ControlYourFrizz with TRESemmé Keratin Smooth

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It’s one thing to walk out of a salon with gorgeous, straight hair and another to step out of the house every day with the same salon-gorgeous look. Thanks to TRESemmé Keratin Smooth, you can now #ControlYourFrizz with the same salon results, right in your own home.

CONTROL YOUR LOOK

There’s nothing like frizz-free, straight hair as the perfect base for creating various looks that reflect the latest hair trends.

With a keratin-infused formula TRESemmé Keratin Smooth controls frizz for up to 48 hours. It smoothens locks and makes them softer, shinier, and straighter—without weighing it down. Thus, making it easier to create any salon-gorgeous style—from home.

With TRESemmé Keratin Smooth, you #ControlYourFrizz for better and for longer. Say goodbye to stick-straight unnatural strands or wiry and coarse hair.

With TRESemmé Keratin Smooth, you #ControlYourFrizz for better and for longer. Say goodbye to stick-straight unnatural strands or wiry and coarse hair.

Naturally found in the flat cells of the hair strands, keratin is a protein that keeps the hair elastic and is responsible for smoothening, flattening, and strengthening each strand. These proteins diminish on their own, or over time due to physical and chemical factors such as combing, towel-drying, heat treatment, chemical coloring, and the like. It is essential to use hardworking keratin-rich hair maintenance products to prevent frizz and dry locks. Each product in the TRESemmé Keratin Smooth line is made to give you the smooth and straight hair of your dreams—for longer!

SALON-TO-HOME EXPERT

Salon expert and newest TRESemmé hair professional Henri Calayag attests to the superiority of the TRESemmé Keratin Smooth formula that locks hair into place and fights frizz to keep hair smooth and straight throughout the day. Tried and tested on his most discerning clients, from celebrities to top models, the TRESemmé Keratin Smooth line is his best bet for extending the gorgeous effect of your salon treatment. “From the shampoo and conditioner to the treatment mask and styling products, the Keratin Smooth line’s salon-grade quality lets you wear truly straight hair that looks healthy and smooth for an extended time,” he says. “With this range, you can feel like you’re getting salon treatments right at home!”

“Now with your straight hair, you have the perfect base to try the latest hair trends straight from New York Fashion Week: Smooth, straight hair was the highlight from the Chic Bow at Carolina Herrera, and the Soft Gelled Back Top at Jason Wu, to the classic Smooth Blowout at Oscar dela Renta,” adds Henri.

Resident TRESetter and top fashion and lifestyle blogger Tricia Gosingtian shares her secret how she can control her look, and take control of her lifestyle too despite the hectic schedule of meeting with different people and keeping up with various deadlines as she prepares for her big day.

Here are Henri’s expert tips to achieve salon-gorgeous, straight hair:

  • First, use the TRESemmé Keratin Smooth Shampoo, as it thoroughly cleanses the hair and scalp, and smoothens out your strands with keratin.
  • Follow with the salon-grade, TRESemmé Keratin Smooth Conditioner to lock in your smooth, straight hair into place.
  • For even better maintenance, try the TRESemmé Keratin Smooth Treatment Mask as your weekly indulgence. The mask intensely replenishes each strand with keratin and makes sure you control your frizz!
  • Seal the deal with the TRESemmé Keratin Smooth Heat Activated Treatment, which locks in extra shine for longer, plus provides instant smoothening effects, and works great for both natural and color-treated hair any time of the day.
  • If you’re styling your hair for a special day, use the TRESemmé Keratin Smooth Flat Iron Spray, which acts as added protection from heat styling tools.

CONTROL YOUR LIFESTYLE

In every woman’s daily battle against frizzy hair, the TRESemmé Keratin Smooth range is the all-around solution. When you control your look, you get to take control of your lifestyle too, as you take charge from day to night with your perfectly straight hair. Resident TRESetter and top fashion and lifestyle blogger Tricia Gosingtian attests to how the haircare range helps her keep in control while prepping for her big day.

“As everyone knows, planning a wedding can be very hectic, as you try to meet with different people and keep up with various deadlines,” she muses. “TRESemmé Keratin Smooth helps me stay on top of things, as it keeps my hair looking salon-gorgeous and frizz-free all day, while I head out to take control of the rest of my day.”

Say goodbye to stick-straight unnatural strands or wiry and coarse hair. With TRESemmé Keratin Smooth, you #ControlYourFrizz for better and for longer.

Unilever’s Head of PR Apples Aberin, TRESetter Tricia Gosingtian, TRESemmé’s newest hair professional Henri Calayag, TRESemmé Assitant Brand Manager Cella Ozaeta, Unilever’s Maui Velasco and Leya Castillo, and Michele Sison.

Unilever’s Head of PR Apples Aberin, TRESetter Tricia Gosingtian, TRESemmé’s newest hair professional Henri Calayag, TRESemmé Assitant Brand Manager Cella Ozaeta, Unilever’s Maui Velasco and Leya Castillo, and Michele Sison.

TRESetter Tricia Gosingtian and TRESemmé’s Newest hair professional Henri Calayag

TRESetter Tricia Gosingtian and TRESemmé’s Newest hair professional Henri Calayag

 

TRESemmé Keratin Smooth range is available nationwide

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