Regular shoppers of premier Philippine retail outlet Rustan’s know that they can look forward to three certainties when at their favorite merchandise wonderland. Firstly, they know that quality awaits them, since Rustan’s carries only the finest of local and imported brands. Secondly, they anticipate the excellent service, for such is the hallmark of the Rustan’s shopping experience. And thirdly, they know they are in for an incomparable in-store experience.
From simple yet savvy promotional demos and well-thought out merchandising displays, to grandiose events and elaborate store window showcases – Rustan’s most certainly knows how to pamper its customers.
Such is true most especially at Christmastime; the season often regarded as “the most wonderful time of the year.”
Christmas is a highly anticipated holiday, this side of the North Pole. Carols fill the air, lights deck busy city streets, and the gift shopping frenzy begins as soon as the 1st of September rolls around. Among the signs that Christmas is around the bend is the unveiling of Rustan’s Christmas window showcase. Year after year – for many years, to date – the retail giant lovingly puts together stunning Christmas vignettes in each of its windows. As an added treat, the Tantoco family, founders and proprietors of the family-run business, plays host to an intimate “Noche Buena” for members of the media, family, friends, and special guests, with special performances, sumptuous food, and Yuletide cheer abound, to kick-off the season.
For the first time, however, Rustan’s held a grand unveiling of their iconic windows along Ayala Avenue. The displays are stunning collections of majestic and fanciful Christmas décor interspersed with fashion. The grand reveal – complete with music, street performers, ballerinas, and a rain of tinsel confetti – made the annual Christmas affair even more meaningful. This celebration was led by the Tantoco family members including CEO Zenaida Tantoco, President Donnie Tantoco, SSI Group President Anton Huang, VP for Merchandising Home Division Marilen Tantoco, Member of the Board Maritess Tantoco Enriquez, Marketing Communications Head Dina Tantoco, VP for Store Planning and Expansion Michael Huang, Senior Buyer for Men’s Division Paolo Lobregat, and Administration Manager Paolo Tantoco.
Stop by Rustan’s to get your dose of the most wonderful time of the year!
By ANGIE DUARTE